aBooster

aBooster is a Poland-based company focused on mobile app growth services. The organisation provides commercial services to mobile applications and operates with clients whose locations imply activity in European markets. The company's public statements identify its core business as user acquisition, app store optimization, analytics and advisory services for app publishers.

Services and Capabilities

• User acquisition: planning and execution of paid acquisition campaigns across mobile advertising networks, targeting acquisition of paying users rather than raw install volume.
• App Store Optimization (ASO): keyword research, metadata optimization and rank-improvement work intended to increase app visibility and category ranking.
• App analytics setup and reporting: implementation and configuration of analytics systems, creation and maintenance of dashboards, and delivery of performance measurement frameworks.
• Performance consulting and remediation: structured reviews of underperforming apps with recommendations and recovery plans.
• Strategy documentation: preparation of detailed strategy documents and operational plans used by client divisions.

Industry Focus

• Mobile apps: primary focus on consumer mobile applications across acquisition, retention and store presence work.
• Fitness and health-related services: work for organisations in the fitness branch, including delivery of strategic documentation for business divisions.

Technology and Delivery Approach

Engagements emphasize implementation of analytics systems and dashboards, integration with major mobile ad networks, and rapid configuration of tracking and reporting (the company states setups can be completed in one to two days). Deliverables include campaign configurations, ASO changes to app metadata, analytical dashboards and written strategy documents. Work is described as being performed through iterative meetings with clients and by taking operational responsibility for acquisition and performance-monitoring tasks.