Altamedia

Altamedia is presented as a data and conversion rate optimization agency operating in Europe. The organisation provides services to small, medium and enterprise e‑commerce and SaaS companies across multiple countries in Europe and beyond, based on references to clients from 20+ countries and more than 150 projects.

Services and Capabilities

• Conversion rate optimisation (CRO) — delivery of UX audits (quick and full), ongoing CRO programs (multi‑month engagements), user research and hypothesis-driven A/B testing to improve on-site conversion funnels.
• Tracking and analytics implementation — audits of existing tracking, migration to modern analytics platforms (GA4), migrations to self-hosted analytics (Piwik/Matomo), and tag management setup using Google Tag Manager or Tealium.
• Data engineering and warehousing — design and implementation of data pipelines and centralized data warehouses to consolidate web, product and marketing data for analysis.
• Business intelligence and reporting — creation of measurement plans, BI dashboards and reporting systems to visualize key metrics and support decision-making.
• Data governance and maturity assessment — audits of organisational data maturity with recommendations for processes, controls and tooling.
• Performance and experience optimisation — technical and UX improvements addressing page speed, checkout flow refinements and feature adjustments to reduce friction and improve conversion.

Industry Focus

• E‑commerce — work includes UX and checkout optimisation, tracking and attribution setup, A/B testing programs, site speed improvements and conversion uplift initiatives.
• SaaS — services provided include product analytics configuration, funnel analysis, user research, measurement plan development and dashboarding to monitor activation and retention metrics.
• Small and medium enterprises — conversion and analytics engagements aimed at improving return on ad spend, reducing wasted budget and streamlining measurement.

Technology and Delivery Approach

• Work frequently involves analytics platform integration and migration (GA4, Piwik/Matomo), tag management configuration (GTM, Tealium) and implementation of data pipelines leading into warehouses for consolidated analysis.
• Delivery includes measurement plan creation, tracking audits to ensure data accuracy, and construction of BI dashboards for ongoing monitoring.
• Testing and optimisation are executed through structured A/B testing programs, hypothesis formulation based on user research, and iterative implementation over multi‑month engagements.
• Technical activities include site performance optimisation and instrumentation of tracking for attribution; projects combine technical engineering work with UX research and analytics to produce measurable changes in conversion-related metrics.