CUSP SERVICES LLP

CUSP Services is a business management consulting firm that works with scaleup and mid-market companies seeking to accelerate revenue growth and organizational development. The firm operates across multiple regions including India, the Middle East, ASEAN countries, Australia and New Zealand, Europe, and the United States. The company has worked with over 60 organizations worldwide and maintains a particular focus on technology sector clients and cloud computing business development.

The firm delivers consulting services organized into six core practice areas. Business planning and execution services help clients develop and refine strategic business plans with measurable outcomes. Revenue growth consulting provides roadmap development and implementation support for accelerating sales performance. Cloud and data practice development assists technology service providers in building and scaling their cloud computing and artificial intelligence service offerings. Organizational development services focus on team building and capability enhancement. Partner ecosystem development helps clients expand their reach through partner networks and channel strategies. Operational excellence consulting addresses process improvement and business efficiency.

CUSP Services concentrates primarily on the information technology services sector. The firm works extensively with IT service providers, cloud computing partners, and software vendors. A significant portion of the practice involves helping technology companies develop their Amazon Web Services partner businesses and achieve AWS competency certifications. The firm also serves companies in digital transformation, data analytics, and enterprise software markets.

Client engagements have included HabileLabs, where the firm provided guidance on achieving multiple AWS competencies through audit preparation and technical validation support. For HexaCorp, CUSP Services delivered strategic advisory services focused on developing a growth vision. Work with eMudhra centered on implementing a partner-led growth strategy and navigating the partner ecosystem. Manorama Infosolutions engaged the firm for organizational leadership coaching and a partner transformation program. StarOne IT received guidance on developing its AWS cloud business and securing cloud service contracts. Crayon India worked with CUSP Services on alignment with AWS and market segment expansion. Hitachi Systems India utilized the firm's services for hyperscale environment credential enhancement and business planning. Additional clients include Electromech, NuvePro, Think-it, Orient Technologies, PowerUP, iNube, Antstack.io, and Nuveda.

The firm operates as an authorized partner for AWS Partner Transformation Programs globally, delivering structured frameworks for building and scaling cloud businesses. Technical delivery emphasizes hands-on collaboration with client teams, knowledge transfer, and capability building that remains within the organization after engagement completion. The consulting approach integrates directly with client operations rather than providing standalone recommendations, focusing on practical implementation and execution support alongside strategic planning.