Group IMD (Peach)

Cape.io (formerly Peach) builds orchestration and quality‑control software for advertisers and agencies that need to move campaign creative from concept to broadcast at scale. Its product set centers on named modules—Cape Advanced TV, Cape Check & Go, Cape Ad Validation and Cape Classic—with a regional variant listed as Cape Advanced TV Brazil, indicating market‑specific deployments for TV ecosystems.

Platform capabilities emphasize three operational functions. Creative automation automates format adaptation across banners, social and video while preserving locked brand elements and role‑based workflows for creative, media, legal and external partners. Advanced TV covers end‑to‑end delivery to CTV and linear channels with tracking of which broadcasters, publishers and media owners hold each asset. Validation combines preflight QA (aspect ratio, resolution, duration, file type, text ratios), AI‑powered compliance checks and an approvals system with time‑stamped, version‑controlled audit trails.

Integration and activation are explicit operational hooks: Cape.io claims connectors to a broad ad ecosystem—"18,000+ broadcasters, streamers, ad servers, platforms"—and direct activation targets including Meta, YouTube, DV360, TikTok, Amazon, Snapchat, DOOH and broadcasters. The company positions the stack to sit alongside DAMs, ad servers and DSPs rather than replace them, implying API or connector‑based integrations and automated delivery from a single workflow.

AI is embedded across the workflow: capabilities listed include image and video generation, automated translation for global markets, AI persona testing for concepts and data‑driven optimization. Those features feed both creative production and the compliance/validation layer to reduce clearance time for complex regulatory environments (for example, automated checks introduced around the Channel 4 closed‑caption mandate are discussed in its recent commentary).

• Named collaborators and case work include Virgin Media Television (a live, accessible ad break), Omnicom Media Group and VoiceBox; testimonials reference global marketing teams and local market roll‑outs.
• Operational results presented on the site: 3x faster campaign launches, 70% less production rework and “100% spec compliance at scale.”

Geographic footprint spans offices in London, Amsterdam, Tilburg, Tokyo, Santiago, Sydney and São Paulo and the product UI is offered in multiple languages. Participation in industry initiatives (EPTVI alongside Google Ad Manager, The Trade Desk, FreeWheel and others) further signals engagement with programmatic TV standards and publisher ecosystems rather than a pure point tool for creative teams.