Email formats in Consumer Goods & FMCG companies

Which address pattern to try first when you reach out to people at Consumer Goods & FMCG companies, worked out from the contacts in our database.

533addresses analysed
87companies

The short answer

first.last@company.com is the most common format in Consumer Goods & FMCG companies, matching 71.5% of the addresses we analysed. The next most common is flast@company.com (15.8%).

All formats we found

FormatExampleShare of addressesCompanies where it is the most common
first.last@ james.robinson@company.com
71.5%
 46
flast@ jrobinson@company.com
15.8%
 11
first@ james@company.com
6.2%
 2
firstl@ jamesr@company.com
2.1%
 2
first-last@ james-robinson@company.com
1.5%
 0
first_last@ james_robinson@company.com
1.3%
 1
last@ robinson@company.com
0.4%
 0
fl@ jr@company.com
0.4%
 0
f.last@ j.robinson@company.com
0.4%
 0
first.l@ james.r@company.com
0.2%
 0

Based on 533 work addresses from 87 companies. 62 companies with three or more matched addresses had one clearly dominant format.

How to use this

  1. Open the company's profile and check its own email format. Companies differ, so this beats any industry average.
  2. If the profile has no format yet, try first.last@ first, then flast@.
  3. Check the address with the email checker before you send. It tests the mailbox without sending a message.

Questions

What is the most common email format in Consumer Goods & FMCG companies?

first.last@company.com is the most common format, matching 71.5% of the 533 addresses we analysed across 87 companies.

Do all Consumer Goods & FMCG companies use the same format?

No. Among the 62 companies in this sample with a clear dominant format, first.last was dominant in 46. Always check the company's own format on its profile page before sending.

Related

How this is calculated: each address is matched to the contact's name, and only business addresses on the company's own domain are counted. Consumer mail providers such as Gmail are excluded. The sample is the companies with the most contacts in this industry, so it favours larger companies.