Multiplica

Multiplica is presented as a digital consultancy operating from Spain with offices in Barcelona and Madrid and additional locations across Latin America and the United States, indicating regional activity in Europe, Latin America, and North America. The organisation provides professional services focused on the development and improvement of digital products, platforms and customer experiences.

Services and Capabilities

• Product and experience design: delivery of user experience (UX) and interaction design for web and mobile products.
• Artificial intelligence and advisory: implementation support and executive mentorship for AI initiatives, including program definition and governance.
• Growth and conversion optimisation: design and execution of conversion-focused initiatives such as live shopping, A/B testing, and commerce funnel improvements.
• Digital strategy and transformation: strategy development for digital platforms, roadmaps, and organisational capability building for digital adoption.
• Analytics and data-driven solutions: construction of analytics workflows, measurement frameworks and data-informed decision processes.
• Talent and training: capability development and mentoring programs aimed at internal teams and leadership.

Industry Focus

• Consumer goods and food: work on consumer-facing portals and recipe platforms for food brands, focusing on content platforms and user engagement.
• Beauty and personal care: projects addressing commerce conversion and live shopping functionality for beauty brands.
• Pharmaceuticals and health products: engagement with manufacturers on AI mentorship and organisational readiness.
• General retail and e-commerce: optimisation of sales funnels, ticket value and digital commerce features.