Strix

Strix is a digital commerce agency that provides e-commerce platform development, migrations, consulting and optimisation services. The source material does not specify a legal entity form or a registered headquarters country. Projects and events referenced in the source indicate activity across European markets.

Services and Capabilities

• Platform implementation and development: design and build e-commerce storefronts and platform customisations on Shopify, Shopify Plus, Shopware and Magento (including Hyvä integrations).
• Platform migrations: move stores between platforms and onto cloud-hosted environments, including migration of extension stores to Shopware Cloud.
• Content automation and AI-assisted content generation: organisation and automated generation of product descriptions and related product content using AI tools.
• Performance engineering and monitoring: real user monitoring (RUM) and performance optimisation of live sites to improve real-user metrics, page load behaviour and SEO-related performance indicators.
• Systems integration and data platform work: integration of commerce platforms with backend systems and the creation or optimisation of data landscapes for commerce operations.
• Consulting and strategy: commerce strategy, platform selection, and implementation roadmaps for B2B and B2C use cases.

Industry Focus

• Retail and consumer goods: development and scaling of B2C e-commerce platforms and storefront migrations.
• Food and beverage / specialty producers: implementation of hybrid B2B and B2C commerce platforms for speciality producers.
• Manufacturing, wholesale and technical trade: contribution to a B2B-focused trend report and definition of strategic action areas for these sectors, indicating work on B2B commerce requirements and platform strategy.
• General e-commerce ecosystems: work on extension stores, cloud migrations and platform performance that serve platform operators and merchants.

Technology and Delivery Approach

• Platform-first delivery: projects delivered on established commerce platforms (Shopify, Shopware, Magento/Hyvä) with custom development where required.
• Data and analytics integration: use of data platforms and integrations to centralise product and behavioural data, and to support reporting and operational processes.
• Performance measurement using real user monitoring: application of RUM tools and real-user metrics to guide performance improvements on live sites.
• Automation and AI in content workflows: deployment of AI-assisted processes to create and organise large volumes of product content.
• Partnerships and event participation: collaboration with technology partners (for example Pimcore) and presence at industry events to engage on data and commerce topics.