Tatvic ®

Tatvic is a marketing technology consulting firm that provides MarTech, analytics and cloud-related services. The company operates as a consulting and services provider in marketing technology, analytics implementation and infrastructure projects. Headquarters country: India. Regions of operation are implied to include India and international engagements through clients and case studies.

Services and Capabilities

• Analytics implementation and migration: audits, GA4 migration, end-to-end tracking across web and mobile platforms, and ongoing analytics validation.
• Conversion rate optimization (CRO) and funnel optimization: A/B testing, page-level and flow-level optimization, and process changes to increase conversions and engagement.
• Machine learning and predictive modelling: lead scoring systems, PredictN algorithms for short-term lead propensity, and ML-driven campaign optimization.
• Media and advertising tech integrations: setup and management of display and video advertising platforms such as DV360 and media activation guided by analytics.
• Cloud and infrastructure services: Google Cloud Platform implementation, cost optimization, data storage reduction, and automation to reduce manual effort.
• Location intelligence and maps: Google Maps Platform integrations for location-based features and services.
• Data products and visualization: building dashboards, Looker BI integrations, content recommendation engines, and analytics-driven user experience elements.

Industry Focus

• Consumer goods and automotive: CRO, media campaigns and user engagement work for companies in automotive and retail contexts.
• Media and entertainment: analytics, review analysis and content recommendation to support programming and audience measurement.
• Financial services and insurance: lead generation and CRO work to improve onboarding and lead submissions.
• Nonprofit and public health outreach: digital mobilization and media campaigns to drive large-scale user actions.
• Human capital and enterprise software: analytics and SEO-related tracking for HCM and enterprise platforms.

Technology and Delivery Approach

Project delivery emphasizes analytics platform implementation, integrations between measurement tools and advertising platforms, and deployment of cloud-based data solutions. Recurring technical themes include GA4 and Google Analytics ecosystem work, Google Cloud Platform for data storage and processing, use of ML models for lead scoring and prediction, automation to reduce manual tasks, data visualization with BI tools, and Google Maps Platform for location intelligence. Deliverables typically consist of implemented tracking systems, migrated analytics properties, ML models operationalized in campaign workflows, dashboards and recommendation engines, and automation scripts or processes to lower developer dependency.