CRM Genesis

CRM Genesis operates as a company focused on implementing customer relationship management solutions and related services. The organisation's materials are presented in Ukrainian and reference implementations for large companies, indicating primary activity in Ukraine and the surrounding region. The company offers software implementation and systems work rather than manufacturing or product retail.

• CRM implementation: deployment and configuration of the Creatio CRM platform to support sales, marketing, and operational workflows.
• Business process automation: design and delivery of automated processes for commercial and manufacturing workflows, including sales pipeline automation and order-handling sequences.
• Data management: data cleansing, consolidation, and governance activities to prepare and maintain customer, product, and transactional datasets within CRM systems.
• Marketing automation: setup of campaign workflows, lead management processes, and integration of marketing data into CRM records for segmentation and tracking.
• Systems integration: integration of chat support and messaging services with CRM systems, including work that references the Beesender messaging integration.
• Analytics and reporting: creation of operational and commercial reports and dashboards based on CRM data to support decision-making.

• Manufacturing: implementation of CRM and automated workflows to support production-related commercial processes, order management, and customer interactions tied to manufacturing clients.
• Commercial / Trade: work on sales and marketing process automation, lead-to-order processes, and customer lifecycle management for commercial enterprises.

• Platform use: delivery based on the Creatio CRM platform for system configuration, workflow automation, and user interface customization.
• Integration focus: recurring work includes connecting messaging/chat services (such as Beesender) to CRM systems and integrating CRM with other enterprise data sources.
• Data-centric delivery: emphasis on preparing and governing data for CRM use, building analytics and reporting layers from consolidated datasets.
• Automation and processes: implementation of automated business processes within the CRM environment to replace manual tasks in sales, marketing, and commercial operations.
• Operational support: provision of support channels and systems integration to maintain CRM-based operations after deployment.