Diaz & Cooper

Diaz & Cooper is a digital marketing and advertising firm operating from the United States. The company provides marketing technology, website development and campaign services for organizations that appear primarily in the U.S. market, including municipal, tourism, nonprofit and commercial clients. Client references in source materials indicate work for regional entities in Florida and national brands across multiple sectors.

Services and Capabilities

• HubSpot strategy and implementation: configuration of HubSpot portals, account setup, portal migrations and platform optimization for sales and marketing workflows.
• CRM migration and marketing automation: migration support (example referenced from Marketo to HubSpot), setup and optimization of automated nurture sequences and sales enablement workflows.
• Website design and development: responsive, mobile-first website builds and eCommerce rebuilds using growth-driven design practices, including performance and conversion improvements.
• Integrated digital campaigns: planning and execution of multi-channel digital advertising programs, including PPC and programmatic buys, creative development and campaign management.
• Analytics and attribution: establishment of attribution metrics, A/B testing deployments and reporting frameworks to measure campaign and website performance.
• Technical support and on-demand consulting: short-form technical fixes, workflow troubleshooting, third-party app connections and staff training.

Industry Focus

• Travel and tourism: website redesigns and digital campaigns for resorts, attractions and marine aquariums; campaign management and audience targeting for tourism promotion.
• Aviation and transportation: digital campaigns, KPI redefinition and marketing activity tied to ticketing and bookings for regional airlines and transport initiatives.
• Finance and banking: digital entry and strategy work for private banking and community banks, including brand positioning and digital channel setup.
• Healthcare and vision services: deployment of A/B testing, KPI tracking and digital performance measurement for healthcare-related clients.
• Retail and eCommerce: mobile optimisation and eCommerce site rebuilds to improve online sales performance.
• Nonprofit and events: website and digital campaign support for fundraising, anniversary events and awareness initiatives.

Technology and Delivery Approach

Work is delivered around marketing technology platforms, with recurring emphasis on CRM integration, marketing automation and data-driven measurement. Typical delivery elements include platform configuration, system integrations, data cleansing and migration, implementation of attribution and reporting, and deployment of conversion-focused website updates. Engagements are described as structured into diagnostic and roadmap phases followed by time-boxed implementation periods (for example, 90-day roadmaps), and include options for on-demand technical support and staff training.