enautics

Enautics is a company that provides software and system integration services focused on connecting marketing and analytics platforms. The organisation offers integration solutions that link Oracle marketing products (including Eloqua and Responsys) with Adobe Experience Cloud components such as Adobe Analytics. References to a six-month Eloqua pilot followed by global expansion indicate work at an international scale with enterprise and government clients.

Services and Capabilities

• Platform integration: development and deployment of connectors between Oracle marketing systems (Eloqua, Responsys) and Adobe Experience Cloud products.
• Data pipelines and analytics delivery: implementation of data flows and reporting that surface customer experience metrics and CX score insights.
• Campaign automation and orchestration: configuring automated marketing processes and synchronising campaign data across systems.
• Pilots and roll-outs: executing pilot projects and expanding solutions to global roll-outs for enterprise marketing platforms.
• Measurement and optimisation systems: building tracking, attribution, and click-through/form-submission measurement mechanisms.

Industry Focus

• Enterprise marketing departments: integration of marketing automation and analytics platforms to support lead generation, campaign measurement, and revenue attribution.
• Government agencies: implementation of platform integrations and analytics where referenced alongside enterprise and government clients.