Epsilon

Epsilon EMEA is presented as a marketing and data services organisation operating under the Epsilon name. The company provides services that support personalized marketing, identity resolution, and cross-channel advertising and measurement. Headquarters country: Not stated in the available material. Regions of operation: EMEA (Europe, Middle East and Africa) is indicated in the name and by regional positioning of the offering.

Services and Capabilities

• Identity resolution and identity platform delivery — maintaining and operating an identity resolution system (referred to as COREid) that consolidates fragmented identifiers into unified consumer records.
• Data processing and integration — ingesting client data, refining signals, deduplicating records, and producing unified views for downstream use.
• Audience activation and advertising delivery — delivering content and advertising across paid, owned and earned channels based on resolved identities.
• Measurement and analytics — implementing closed-loop measurement to attribute delivery and outcomes to client data and campaigns.
• Consent and data governance implementations — managing consent signals and vendor purpose signals in accordance with framework participants and storing consent choices for specified durations.

Industry Focus

• Marketing and advertising — operational work includes identity matching, audience segmentation, ad delivery, and campaign measurement.
• Data services for brands — tasks include customer data processing, record deduplication, and linking marketing outcomes to business metrics.

Technology and Delivery Approach

• Data platform architecture focused on identity resolution, integration of fragmented signals, and deduplication of consumer records.
• Use of measurement and analytics pipelines to support closed-loop attribution between delivered content/advertising and business outcomes.
• Consent management and vendor signaling consistent with a consent transparency framework, with local storage of consent choices for a stated maximum duration.
• Operational delivery includes processing client data to enable activation, measurement, and sharing with partner vendors under specified consent or interest bases.