Informatics Commerce Inc

Informatics Commerce is a digital eCommerce and web development company based in the United States with a stated presence in Houston, Texas. The organisation provides services for online retail and related digital channels and references work that spans both business-to-business and business-to-consumer markets, including international eCommerce projects.

Services and capabilities

• eCommerce platform development and customization — design, coding and deployment of online stores on platforms such as Magento, WooCommerce, Shopify and BigCommerce, and custom eCommerce solutions.
• User experience and web application design — creation of website layouts, landing pages and web app interfaces aimed at improving site navigation and purchase flows.
• Search engine optimization and digital marketing — on-site SEO, keyword research, local marketing, paid advertising (PPC), email and social media marketing, and marketing automation implementations.
• Systems integration and back-office consulting — ERP and CRM consulting, third-party application integration, online catalogs, RFQ systems and distributor locator features.
• Performance optimization and conversion rate optimization — analytics, A/B testing, advanced site search, landing page optimization and hosting configured for eCommerce performance.
• Mobile and web application development — development of mobile apps and single-page or stack-based web applications using technologies such as MEAN and React Native.
• eCommerce management services — dedicated eCommerce director or ongoing support arrangements to monitor and maintain site performance and campaigns.

Industry focus

• Retail and direct-to-consumer commerce — development of online storefronts, conversion optimization, site search and SEO to support product discovery and sales.
• Wholesale, distribution and manufacturing channels — B2B commerce functionality such as online catalogs, RFQ systems, configurators and distributor locator tools to support seller-to-business workflows.
• Local and small business markets — local SEO, local business marketing and paid advertising to drive regional customer acquisition and lead generation.
• Startups and growth-stage online businesses — site builds optimized for search engines and early-stage digital marketing strategies, including competitor analysis and keyword targeting.

Selected platforms and project examples

• Magento — platform-specific development, troubleshooting and support; access to Magento expertise for site builds and problem resolution.
• WooCommerce, Shopify, BigCommerce and WordPress — store and site development across multiple commerce platforms and content management systems.
• Custom integrations — work that includes ERP/CRM consulting, third-party app integration and eCommerce hosting configurations to connect front-end stores with back-office systems.

Technology and delivery approach

Work is delivered through combined design, development and marketing activities with recurring technical themes including platform-specific development, data-driven SEO and analytics, systems integration, automation of marketing workflows, and performance tuning for conversion. Projects reference use of web and mobile development stacks (including MEAN and React Native) and implementation of advanced site search, hosting, and conversion optimization techniques. Engagement models include one-off development projects, ongoing support contracts and an assigned Director of eCommerce role to provide continuous monitoring and management of eCommerce operations.