MarketLytics

MarketLytics is a consulting firm providing data and analytics services. The organisation operates as a digital data consultancy. Headquarters country: United States. Regions of operation: global engagements are indicated by client roster and project descriptions.

Services and capabilities

• Data analytics and reporting: development of dashboards, performance reports, and recurring analytics deliverables for digital channels.
• Paid acquisition measurement and optimization: measurement design, attribution analysis, and campaign performance tracking for paid media.
• Data integration and engineering: consolidation of digital marketing and operational data into unified data platforms and pipelines.
• Marketing and conversion analytics: customer funnel measurement, A/B test instrumentation, and conversion rate analysis.
• Automation and activation: implementation of automated data workflows and processes to operationalize analytics outputs.
• Consulting and training services: advisory work on analytics strategy, measurement frameworks, and client-facing knowledge transfer.

Industry focus

• Digital agencies and consultancies: analytics implementation, measurement design, and support for agency clients to manage client campaigns.
• Media and content companies: campaign measurement, audience analytics, and reporting for media buyers and publishers.
• Travel and peer-to-peer rental platforms: measurement and paid acquisition analytics to support customer acquisition channels.

Technology and delivery approach

• Emphasis on integrating digital data sources into consolidated data platforms and pipelines to enable reporting and analysis.
• Delivery of dashboards, reporting systems, and automated workflows to operationalize insights for marketing teams.
• Use of measurement frameworks, attribution analysis, and campaign instrumentation to support paid media optimization.
• Consulting engagements that combine technical implementation with client-facing advisory and training to transfer processes and systems into client operations.