Orange Pegs

Orange Pegs is a growth marketing agency that provides digital marketing, sales enablement, and customer relationship management services. The firm works with B2B and direct-to-consumer businesses, with clients including organizations in the United States such as AWKO Law, Tradier, and CNP Staffing.

The agency employs a methodology that integrates marketing, sales, technology, and automation across the customer acquisition and retention lifecycle. Services are structured around experimentation and data analysis, with an emphasis on aligning marketing activities with sales outcomes.

Services and Capabilities

Orange Pegs delivers services across several functional areas. In digital marketing, the agency provides inbound marketing, search engine optimization, search engine marketing, website development, and content strategy. These services are designed to attract visitors, generate leads, and support engagement through owned and paid channels including social media and advertising platforms.

Sales enablement services focus on lead generation, process automation, and customer relationship management system configuration. The agency develops systems to automate data entry, manage deal pipelines, and trigger alerts and email sequences. Sales teams receive support in the form of structured processes, templates, and performance tracking.

The firm provides consulting and implementation services for HubSpot, a cloud-based customer relationship management platform. This includes system configuration, workflow automation, and change management programs to support user adoption. Orange Pegs is a certified HubSpot Solutions Partner with experience in both B2B and e-commerce contexts.

The agency also offers mentoring and template-based resources for organizations seeking to develop internal growth marketing capabilities. These products are marketed under the name Catalyst and include frameworks, guidance, and peer learning opportunities.

Industry Focus

Orange Pegs serves clients across multiple sectors. In the legal industry, the agency has worked with AWKO Law on customer acquisition cost reduction and growth program development. In financial services, the firm has provided growth strategy and campaign development for Tradier. In staffing and recruiting, Orange Pegs has delivered brand development and digital presence services for CNP Staffing.

The agency also works with technology companies, software-as-a-service providers, professional services firms, manufacturing and distribution businesses, e-commerce companies, and healthcare organizations. Services are tailored to the needs of startups, scale-ups, and small to mid-sized enterprises.

Technology and Delivery Approach

The agency's delivery model is described as agile and collaborative, involving iterative testing and performance analysis. Marketing and sales functions are integrated through shared systems and data, with customer relationship management platforms serving as the operational foundation. Automation is applied to repetitive tasks such as data entry, lead routing, and follow-up communications.

Orange Pegs incorporates artificial intelligence tools into digital marketing workflows, particularly in areas such as content optimization and campaign management. The firm emphasizes full-funnel visibility, tracking performance from initial awareness through conversion and retention. Experimentation is a recurring theme, with campaigns structured to test hypotheses and optimize based on measurable outcomes.

The agency has accumulated experience with HubSpot over a period of ten years, developing expertise in system configuration, sales process design, and user training. Custom certification programs are offered to sales teams using the platform.