Purple Sales

Purple Sales is a business that provides outsourced sales and marketing services for other B2B organisations. The company is headquartered in Canada and is based in Toronto. Operations and client engagements are described across North American markets, including multiple cities in Canada and the United States.

Services and capabilities

• Outbound sales programs: data research, target list building, multi-step prospecting across LinkedIn, email and cold calling, and outsourced SDR/BDR teams that perform lead qualification and appointment setting.
• Sales outsourcing and SDR services: provision of dedicated SDR personnel, managing outreach sequences, lead qualification, and booking sales meetings directly into client calendars.
• Inbound and marketing operations: HubSpot implementation, migration, setup and optimization of Sales and Marketing Hubs, content strategy, SEO work, paid advertising, webinars, and website updates.
• Campaign and go-to-market execution: end-to-end campaign management including messaging alignment, creative assets, landing pages, and execution of coordinated outbound and inbound activities.
• Brand and collateral development: brand strategy, design work, and creation or updating of sales decks and marketing materials to support outreach and conversion.

Industry focus

• Technology and SaaS — provision of SDR outsourcing, outbound prospecting and HubSpot-based CRM work for software vendors and platform providers.
• Finance and fintech — lead generation and targeted outreach to financial services audiences.
• Infrastructure, utilities and logistics — market expansion and appointment setting to reach enterprise procurement and operations contacts.
• Human resources and HR technology — B2B appointment setting and market validation for HR/HR tech vendors.
• Security, IT and telecom — pipeline generation, market validation and HubSpot integration for security and IT service providers and VoIP/telecom firms.
• Marketing and agencies — HubSpot migration, combined outbound strategies and demand generation support for marketing firms.

Technology and delivery approach

• Platform integration and CRM work — implementation and optimization of HubSpot Sales and Marketing Hubs, building automations and centralising tracking of the buyer journey.
• Data-driven targeting and outreach automation — use of researched target lists, email sequencing, LinkedIn engagement and cold calling coordinated through outreach platforms.
• Reporting and cadence — weekly reporting and regular strategy calls to review pipeline metrics, outreach performance and campaign adjustments.
• Onboarding and collaboration — structured onboarding that includes technical setup, sharing of sales collateral, alignment on ICP and messaging, and integration with client communication platforms such as Slack or Teams.
• Combined inbound/outbound execution — delivery of coordinated campaigns that pair inbound activities (SEO, content, ads) with outbound SDR outreach to align top-of-funnel and conversion processes.