WX Digital Agency

WX Agency is a digital services firm that provides marketing technology, web development and customer relationship management implementation. The organisation describes itself as a partner for businesses using the HubSpot platform and delivers services that integrate marketing, sales and website systems. Regions of operation are presented as global, with teams and points of contact covering multiple time zones.

Services and Capabilities

• HubSpot CRM implementation and migration — configuration, migration and customisation of HubSpot CRM to support sales and marketing workflows.
• Website design and development — creation and development of websites intended to integrate with the client technology stack and evolve with brand requirements.
• Marketing operations — setup and optimisation of marketing systems, processes and campaign automation to support lead generation and customer engagement.
• Analytics and conversion rate optimisation (CRO) — delivery of consolidated marketing and business data views, dashboards and experiments to increase leads and conversions.
• Custom development on HubSpot — bespoke integrations, templates and feature development within the HubSpot environment.

Industry Focus

• Professional services and consultancies — implementation of CRM and website solutions to support client acquisition and account management.
• Technology and SaaS — integration of marketing platforms with product and sales systems, plus analytics to track acquisition funnels.
• Financial and risk advisory — website and CRM work to align brand presence with lead generation and client engagement (example client in this area: Reveal Risk).

Technology and Delivery Approach

• Platform-centric delivery — execution commonly centres on the HubSpot platform for CRM, marketing automation and CMS work.
• Systems integration — projects include integrating websites, CRM and marketing tools to create connected data flows between sales and marketing systems.
• Data and analytics — consolidation of marketing and business data into dashboards and real-time views to inform optimisation and CRO activities.
• Automation and processes — implementation of automated marketing and sales processes, including campaign automation and lead-handling workflows.
• Distributed delivery model — teams and points of contact across multiple time zones are used to provide ongoing support and implementation services.